Halloween Sales & Trends

19 Oct


Hi, I’m the new Twitter.

15 Sep

So the question has been asked all day, “Have you met the new Twitter?”

I took the time today to get know the new Twitter and explore it’s changes. To quickly sum up the changes being rolled out on to your nearest viewing screen: multimedia will be integrated in to your stream.

What does this mean? Aside from the new design, here is exactly what will happen with the biggest and most important change being first.

View photos, videos, and other media content

Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube.

Discover related content

When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other Tweets by that same user, a map of where a geotagged Tweet was sent from, and more.

Mini profiles

You can click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.

So what does all of this mean for Twitter?

As Mashable perfectly put it, it’s sort-of like the “Facebookification” of Twitter. Meaning that, you can view all of your content on one viewing screen. You will never have to actually leave your Twitter stream page to view any multimedia. The big question is, will this be the Desktop Client killer? For the average Twitter consumer, I’d say yes, there is no point in downloading any applications like Seeismic or Tweetdeck anymore. In fact, the new Twitter blows most of the downloadable applications out of the water. But for the industry folk like myself, who manage multiple accounts, our desktop apps will remain intact. Either way, this is a positive change for Twitter and I think most “Tweeple” will enjoy it.

One more point for ” The Web is Dead”.

NEW Social Media Stats

10 Nov

Brought to you by the folks at Razorfish. (Whose site I love, must check it out) Their new study offers some compelling information which further proves that Social Media is not just a phase. (Click an image to enlarge)

Happy Halloween, from AL Marketing

28 Oct

We, at AL Marketing, love all holidays… Halloween being no exception!


Haters & Hackers

23 Oct


As I was watching the Today Show this morning, Billy Ray Cyrus (Don’t break my heart, my achy-breaky heart) was talking about his daughters (Miley) choice to cancel her Twitter account and he actually said something that made sense… when you make yourself so easily accessible to the public you have to be prepared for “Haters & Hackers”. This holds true whether you’re involved in Social Media personally, or for your business.

Social Media must be monitored as often as possible so here are a 2 ways to keep your name and your brand under close watch:

Google alerts!!! – Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. I personally use this to track all of my clients, news stories I’m interested in and much more.

Twilert – Twilert is a Twitter application that lets you receive regular email updates of tweets containing your brand, product, service, well any keyword you like.

While the positives of Social Media far outweigh the negatives, it’s important to remain aware of what others are saying because the sooner you catch a Hacker or Hater, the easier and quicker you can put the kabosh on it.

Finally!! What I’ve been waiting for…

21 Oct

Every time I meet with clients I stress the importance of why social media is going to be sooo crucial to your search bingengine presence… I say, “Once Search Engines can index real-time results you’ve gotta be relevant ALL of the time”. And today it will  be announced that Bing, not Google, is the first to strike a deal with Twitter and Facebook!!! Yahoo. This is exciting news for Social Media Dorks like myself and even  better news for the small businesses of the world who can’t afford massive Pay-Per-Click budgets. Now it’s time for all of us to put on our game face… it’s your time to become RELEVANT. (Of course this will require alot of work and fierce competition… but bring it on!)

Details of the new Facebook Redesign Leaked!

21 Oct

October 19th, 2009 | by Ben Parr


Facebook RedesignA few weeks ago, we caught wind that Facebook was testing a new homepage design. Screenshots revealed a few interesting changes, such as a decrease in size for the Facebook Publisher box and a new, Friendfeed-like “Top News” filter for the news feed.

Yet that’s all of the details we could discern from the screenshots. We didn’t know when it would launch, the philosophy behind the changes, or its impact on advertising. But now, thanks to one of our readers, we have an exclusive inside look into the new home page, engagement ads, and more. Below, we provide a detailed explanation of the new Facebook (Facebook) home page, as well as the document sent to brand advertisers. Check out the screenshots here.