The Power of Viral Video

18 Aug

Myself, and mostly everyone I know, recieved a forwarded video yesterday. See below:

My first reaction, “HOLY BANANAS!!!! Then upon further research, and ESPN and other major news sources we found out that it’s really just an ad for Microsoft… and (what a bummer) it’s not real. “Mach es machbar” is the name of the website done to advertise Microsoft project management tools in Germany (“Mach es machbar” means “make it feasible”). And as to prove it elbkind released this video in which Bruno Kammerl, an austrian engineer, builds and tests which is claimed the biggest waterslide in the world, stunning.

This was a beautifully executed viral video marketing effort. Not only did it reach it’s target market in Germany, but it spread globally like wildfire. A well-planned video such as the above could take an unknown company and launch it international fame.


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